Our responsibility

Towards People

  • We contribute in every advancement effort aiming to improve the overall quality of life for everyone

Towards Culture

  • We support every activity that promotes the Hellenic National Heritage and Culture. We dedicate a significant percentage of our sponsoring budget on projects promoting our history, art and traditional customs

Towards the Environment

  • Since 2016 we apply all regulations set by the Environmental Management System as we are fully complying with ISO14001
  • We ceased using warm water during any stage of the production of all detergents and we minimized energy consumption – 56% of which comes from coal power producing plants
  • We seek and employ first materials with zero environmental footprint during their production from our suppliers
  • We choose a biodegradeability rate above 95% for all our products
  • We select natural surfactants and acids, we thoroughly examine all stages of their production and we carefully examine our suppliers, making sure that they all comply with the Animal Cruelty Free policy
  • We introduced an electric power saving system  in order to minimize our operating costs and also to decrease our environmental footprint created by our production, bottling and logistics activities.